What is Bunny Search?
Bunny Search is an independent app for iPhone and Android, with a free web brand directory. It helps shoppers check whether a beauty, skincare, household, or personal-care brand is cruelty-free and vegan. It brings together 10 cruelty-free and vegan lists from 9 organizations — PETA (two lists), Leaping Bunny, Cruelty Free International, Ethical Elephant, Naturewatch Compassionate Shopping Guide, Responsible Mica Initiative, ECOCERT, NATRUE, and LAV — in one searchable database of 10,000+ brands. Its Ingredient Check reads a product's ingredient list and flags animal-derived ingredients. The Ingredient Check covers cosmetics and personal care.
Brand checks and ingredient lists are free. You can try the Ingredient Check for free; after a few free checks it's part of Bunny Search Pro, a monthly or yearly subscription. The app shows the current price. No ads, and no brand can pay to appear or change its status.
Why aggregate multiple sources?
"Cruelty-free" doesn't have one universal definition. PETA accepts a signed statement of assurance. Leaping Bunny requires supplier monitoring across the entire supply chain. NATRUE certifies under broader natural-cosmetics standards. Each body applies different criteria, and they often disagree about the same brand. Bunny Search shows what each of the 10 lists says, side by side, so you can apply your own standard.
Search 10,000+ brands
Type any part of a brand name and see matching brands from the full database as you type.
Find the brand
Scan a barcode or photograph the logo. Bunny Search fills in the brand search, and you pick the brand.
See what's inside
Scan a barcode to open a product's ingredient list, or photograph the label. The Ingredient Check flags animal-derived ingredients and more. How the ingredient scanner works
10 lists side-by-side
See exactly which organization says what — including disagreements between them.
Parent companies and alternatives
See the parent company behind a brand. Brand pages on the web also suggest cruelty-free alternatives.